Marketing Funnel Academy Review – Value It?

Marketing Funnel Academy review and Steve Hofstetter – could it be worth your cash?

When you're passionate about your organization and desperate because of it to develop, you begin researching ALL-THE-THINGS. You watch webinars, subscribe to YouTube channels, read blogs, download guides.

Then…

You see more and more of this kind of content, because businesses start targeting and retargeting you in ads. Then…you obtain sucked into every one of them. You subscribe to all the e-mail lists. The ads allow it to be seem SO easy.

So, finally… You take the plunge…

You invest a crap-ton of your cash for a course scam with big promises.

What are the results next?

Well, I don't know what happens next for you.

But I know very well what happened if you ask me when I hired Steve and his team, and I'm ready to spill the tea.

What Is Marketing Funnel Academy

Before I enter my Marketing Funnel Academy review, I do want to share who they are. They started out, from what I recall, to be a lot more like what its name appears like: an online educational space for training people on how to create and use funnels.

A funnel is definitely an automated lead creation and nurturing system.

Many individuals use the term to spell it out an advertising sequence that goes from an ad, to a tripwire offer, to an up sell, to an automated email sequence, etc.

Think of the shape of a channel: large towards the top, narrow at the bottom. A funnel simply describes the method by which you get the interest from the sea of potential clients, get some good of these contact information, and eventually sell to them.

However when people use the word “funnel” in the internet space, they're usually talking about some kind of automation.

Who Is Steve Hofstetter

Steve knows his stuff. Their business runs just like a well-oiled machine and they've been with us a long time.

From the start of my research in 2017, I couldn't find examples of a huge amount of active social besides paid ads.

That's the gig. That you do not have to exhibit up in all the places and in all the ways in order to build a business.

The entire pitch behind Marketing Funnel Academy's current core offer is automating the success and client-getting strategy that keeps you from having to do all-the-things, so you can do just one thing:

Take sales calls and fulfill your offer with clients.

They practice what they preach.

The Process For MFA: Done For You Funnels

Nowadays, I visit a TON of marketers dumping throughout the strategies they're using to get their particular clients. You'll see an ad that says “Stop Blogging! Stop ads! Stop free training!”…

Then…you click their ad, read their blog and watch their free training simply to be told how to get clients without doing those things…even though that's what the guru did to get you inside their funnel…

Smh.

Not Marketing Funnel Academy.

They practice what they preach. One ad. One video. One offer. One email every day.

The only real variable is that they create slightly different ads and offers for different audiences.

They use the same funnel for his or her business that they build for you. Which I love.

• So, you see an ad
• Click to a movie
• View a call to action to book a sales call
• In the event that you exit the page, you obtain a number of really witty sale emails, all ultimately causing book a phone
• You book a phone
• Get on the device with a sales guy, and
• Then you have the pitch and a quick action bonus.

It is a high ticket investment.

They've added more value since 2017, which I'm going to speak about below.

Facebook Ads

If they started running the ads, they said I shouldn't spend more than $8 per lead. That expectation meant that whenever it went much more than that, I'd get uptight and we'd pause them and try a new audience. Every new ad set cost $75 each day to test. Sometimes running multiple ad sets per day.

I do believe my offer and audience was too generic, and if I allow the ads run longer, we'd have figured it out.

They stepped in to alter some copy and try some new audiences and played around with the ads for a while. MFA was focused on helping have the ads honed in, but I eventually paused them.

(P.S. – Ends up, my offer was still watered down. That they mentioned might be a problem.)

I knew I really could get the cost down on my own as time passes (instead of money) on my own. They'd have kept testing if I didn't micro-manage it, but I didn't want to keep spending on ads then.

I paused the ads, drove free traffic with Pinterest, created a lookalike audience, and when I turned the ads back on? I acquired 2 sales calls booked in 24 hours.

The Difference The Second Time Around:

They've been doing these automated funnels successfully for a long time. The testimonials speak for themselves.

The reason I quit the first time, and the reason it worked the 2nd time, is really because I finally started getting my mindset act together.

I also understand the method and the purpose.

It's not a coaching program, it's a prepared for you funnel.(Literally what they call it, who knew.)

Nevertheless, you can find definitely more coaching components today. I enjoy that they added more value to address a number of the stresses I had in 2017. Coaching calls, ads management, sales training.